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Comparing Your Portfolio

Hitfarm is the only domain parking company to provide our clients with additional transparency into the effectiveness of their portfolios. We offer full access to comparative indexes, so you can understand your portfolio in context and respond appropriately.

The Reinvent Index is a fixed list of 200 domains, divided into 20 verticals, owned and operated by Reinvent that meet an exacting criteria selected by PhD statisticians. You can compare the performance of any or all of these portfolios to the performance of your portfolio (or domain) or use it to provide macro-level intelligence into things that are affecting the domain channel—be it seasonal trends, technology issues, or general advertising market swings.

The Hitfarm Index* (COMING SOON!) is a broad-base index, offered exclusively to Hitfarm Clients, representing the performance of all domains currently under management via the Hitfarm portfolio management framework.

*To protect the confidentiality of each client, we do not be expose individual domains, total unique, or total revenues for this index. Instead, all trending is via a percentage change metric, which provides clients with overarching trending without compromising privacy.

More details are available here.