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Posted by on in Domain Industry

In 2015 the domain industry was launched with Namescon but there's a lot more on it's way. Domaining Europe, ICANN conferences and The Domain Conference being run by Howard, Barbara and Ray Neu are just a few of the topics discussed on this video.

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Posted by on in Domain Industry
When is an Escrow not an Escrow?

I was reading another blog recently (yes I do that) and was intrigued by the comments on an article about escrow. A viable, secure and reputable escrow service is absolutely key to every domainer if they are to safely buy and sell domains. So when is an escrow not an escrow?

I used three key words in my first paragraph and I would like to unpack them to help readers judge and escrow service.

Viable.
Is the business that is ultimately backing up the escrow service going to be there tomorrow? Do they have the financial ability to pay their debts when they fall due (ie. are they solvent)? My impression is there are too many people hanging out a sign saying that they can do escrow and actually have no idea what it means.

For example, I receive requests all the time from new monetisation companies wanting to get access to our large volume of traffic at ParkLogic. My problem is that for many of them I don’t know if they will be in business in the next 12 months. It’s the same for some of the start-up escrow companies, they just aren’t viable.

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Recent comment in this post - Show all comments
  • Michael Gilmour
    Michael Gilmour says #
    I completely agree with you. Escrow is peace of mind and you're a great ad writer!
How to do a Domain Traffic Test - Analysis 101

This articles continues directly from the previous in the series on conducting a traffic test (click here to view). I then create a summary tab which pulls all of this data together so that at a glance you can see what’s going on. Since we create these packages of analytics for clients on a regular basis you’ll have to excuse me if I refer to the testing company as ParkLogic.

In the summary, you need to know the total amount of revenue (daily) earned by the testing company and the baseline. This will provide the lift above the baseline. In the case of the screen capture there is a $190.94/day increase which has then provided a 127% uplift versus the baseline. This is quite a good result.

Escrow.com

I then like to find out what was the maximum amount that ParkLogic was winning by per day. This is so that clients that wish to take all of the domains away can then leave the winners with us. In this case it’s $457.54 per day which isn’t that bad considering the baseline for ALL of the domains was $715.40.

In fact, if you leave the winners with ParkLogic and send all of the losers back to where the baseline source then the result should be $1172.93/day versus a total baseline of $715.40. In this case the result is a 64% uplift in revenue and only assumes that the baseline produces the same results as previously attained.

Tagged in: analysis
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Saturday Musings - The Getting of Wisdom

I’ve been a parent for over a couple of decades now and during this time I’ve learned a few things about bringing up our children. The biggest challenge that I had to overcome within myself is to let my kids fail.

Since my own children were born, all I wanted to do was protect them from whatever may happen. Be that a stubbed toe, bullies at school or what they watch on television. A switch went off in my head that said, “I need to shield my kids from anything that can harm them.”

escrow.com

The problem was that as the years went by I found that I couldn’t and shouldn’t protect them from everything. In order for them to grow up into adults of character they needed to experience the consequences of their actions and not be constantly protected by Mum and Dad.

For example, when our kids were little they would be fascinated by fire. I would tell them not to touch it and they wouldn’t because it would burn them. If my 21 year old son picked up a burning stick then I’d now tell him he was an idiot.

When I talk to my friends, what we all seem to have in common is the challenge of moving from a “parent/child” (do what I say) to “parent/advisor” (I have wisdom) role. I’ve always advised people that when they have a problem seem somebody not just anybody to receive wisdom.

Tagged in: children kids wisdom
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Recent Comments - Show all comments
  • Shelley
    Shelley says #
    Very insightful Michael.
  • Michael Gilmour
    Michael Gilmour says #
    Thanks for that!
How to do a Domain Traffic Test - Assembling the Data

When I was speaking at NamesCon in January I said that I would like to show the attendees the best computer game I’ve ever played. It has all the aspects of both a tactical and strategic game with a bit of time travel for good measure. Everyone leaned forward with expectation…

I then put Excel up on the big screen in the room. It’s safe to say there was a bit of laughter. Let’s think about it for a second, Excel allows us to answer questions about the performance of our domains like no other application can. We can view the past, compare it to the present and even predict the future.

Right now we are going to mobilise the data that we have arrayed from the previous articles in the series so that we can understand what is happening with our domain traffic. This will be a VERY high level view of our traffic test but I believe that it will help get some answers to our questions.

The first thing we need to do is to ensure that all of the baseline data is in the same currency as the testing monetisation source. Once this is done then we then need to convert everything to daily data. The reason why we need daily data is that it gets rid of the problems associated with 28/30/31 days in a month and also allows us to later compare the data against daily from the new testing source.

Next, create another tab in Excel and call this “Latest Data”. When capturing data make sure that you have multiples of 7 days so that any variability caused by the weekends can be minimised. All of this data needs to be brought back to a daily format so that we can then compare it to the baseline.

Make sure you check the DNS settings of EVERY domain in the test so that domains not pointed correctly can be removed. There’s no point in penalising a test by having domains with baseline data and no data from the testing source.

Now create a tab called “Analysis”. In this tab you need to add you complete list of domains in column A, Column B, C and D are for the baseline views, revenue and RPM. Columns E, F and G are for the new monetisation company’s views, revenue and RPM.

Now that the data is sorted out you are now in a position to conduct some analysis.

Tagged in: traffic test
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Posted by on in Personal Musings
Saturday Musings - It Is Finished!

I’ve finally completed the final rewrite of my debut science fiction book, Battleframe, in the Mindwars series. I’ve paid an editor to read the manuscript and mark any obvious errors. This should be completed later this week.......so hopefully it won't be long until I have my finished manuscript ready for publishing. Hooray!!!

My wife, Roselyn, happening to be sitting next to me at the time I and I turned to her and said, “It’s finally done.” I don’t know who was more relieved, her or me!

Escrow.com

It’s been a twenty month journey getting to this stage and it seems that the last 10% of the book has been the hardest and most time consuming to complete. For those of you that are wondering, Battleframe is around 110,000 words....it's a decent size.

So what has to happen now? After the editor comes back with any fixes (hopefully not too many) I’ll use a standard paperback template provided by Create Space (an Amazon company). I’ve already purchased my ISBN numbers so I’ll add them to the document for the electronic and the paperback version of the book.

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Tagged in: battleframe mindwars
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Recent comment in this post - Show all comments
  • Nuno Oliveira
    Nuno Oliveira says #
    Congratulations Michael! What about the domains? I did the opposite, bought the domain for my book 11 years ago but never finished
How to do a Domain Traffic Test – Paying Attention to the Right Number

In the previous articles in this series I discussed the importance of baseline data and what you should be measuring. I’m now about to dive into the most important metric that you can ever use to evaluate the success of a traffic test, the normalised revenue per thousand visitors.

I want to apologise to all those readers where mathematics isn’t your strength….that’s OK. I will try and make this article as simple as possible so that it gets across the point.

Escrow.com

Many domain owners have learned to pay attention to the revenue per thousand visitors (RPM) that is produced by the various parking companies. The reason for this is that it takes into consideration the variation in the traffic levels for each domain. So really what is RPM? The formula for RPM is the following:

Revenue / visitors x 1000

This makes sense until you get under the both revenue and visitors. For a start, visitors is actually filtered traffic and since each parking company filters traffic differently than this number changes for each company. Another way of viewing visitors is:

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Tagged in: nlRPM normalised RPM
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Saturday Musings - How to Always Win

My daughter Elise had her first game of netball for the season on Saturday. For those of you that don’t know what netball is, it’s like basketball with no backboard and you can’t dribble. She played brilliantly and the whole team just seemed to come together so they ended up winning.

I’ve heard many parents (myself included) fall into the trap of saying to their children. Winning isn’t important, it’s the fact that you play the game. There is a certain amount of truth to this statement but if winning isn’t important for the little darlings then why do we keep score? As parents, we think that are kids are so stupid that they don’t realise the fallacy of our encouragement.

Escrow.com

The fact is that in life winning IS important. It’s important because it inspires you to try harder, push the limits and think through problems.

Could you imagine if Alexander Fleming, who developed the antibiotic penicillin, just pottered along rather than strive to do something that had never been done before? Or how about, Gordon Moore that developed the first microprocessor with Andy Grove at Intel. My guess is that we’d all still be on 4 bit computers.

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Recent Comments - Show all comments
  • Michael Gilmour
    Michael Gilmour says #
    Thanks for that Aaron! I bet you that all the kids are keeping score no matter what the parents are doing. Maybe there is an oppor
  • Michael Gilmour
    Michael Gilmour says #
    You've got to be kidding! I didn't know that......does this mean that they won't have to keep score in the rest of their life?

Posted by on in Domain Industry
Interview on Domain Masters Radio

I just had a great time with Jonathan Tenenbaum and Scott Pruitt from Domain Masters radio. In the show we covered a huge range of topics, starting with my own personal story and how I entered the domain industry. It took me down memory lane and caused me to reflect a little on the journey over the last 14 years.

We then moved on to how to extract the most value from domain traffic. Times have changed in doing this, you can no longer just pick the gold up from the ground. I relate how ParkLogic is like drilling a mineshaft three miles down to find the seam of gold for each domain.

We finally discussed domain development and how it's so important to start with a business model and move on from there. Many people start with building a website and then try to make money....it's the wrong direction to head.

I want to thank Jonathan and Scott for the opportunity to be a part of the show. They do a great job! Here are the links to the live cast and the archive.

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Posted by on in Personal Musings
Looking for Work….

My son, Timothy is looking for work and I suggested he may like to write content for websites. If you need of an incredibly talented writer that can write articles on just about any topic then I’d highly recommend him.

Timothy is half way through a Bachelor of Arts, majoring in performance and writing. For the past couple of months he’s been working on his first novel that is based upon his experiences when he took a “gap year” from studying last year. He plans on publishing the book later this year.

Please contact me here (and I’ll connect you with Tim) if you have need of an excellent writer that is prepared to work on a fixed fee per article basis. Below are a few pages from his novel that feature his unique flare for writing.

 

Extract from the first few pages of Tim's Book

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Tagged in: timothy
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