Domain Articles

In depth articles on domains, the domain industry and how investors can get the most from their assets.

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Posted by on in Domain Industry
DomainFest Macau - Here I come!

Once again I find myself sitting in the Qantas club at Melbourne airport waiting for my plane to head to DomainFest in Macau. It's been a little while since Namescon earlier this year and I'm really excited to catch-up with many of my domaining friends and make some new ones.

So why do I make all of these long-haul journeys? No surprisingly, I've found the more you attend conferences, the more friends you make and the more business results. What's great is that  I'm now conducting business with friends not just partners or clients. We've known each other for so many years that in many cases I know all of their children as well.

So when I look at DomainFest Macau I'm really hoping to not just "do business" but make new friends. It's taking the long-term view that helps build good solid businesses and long-lasting friendships.

I'm really looking forward to speaking at the conference and have been asked to be share in two sessions. It should be a great time.....and even more so as we work with a Chinese interpretter.

Tagged in: domainfest
Hits: 336

Posted by on in Traffic Monetisation
Finding the Gold in Domain Traffic

I’ve had many domain investors ask me what is the difference between domain traffic monetisation now versus five years ago. The best way to understand this is to use a simple mining analogy.

During the gold rush floods of people poured onto the gold fields in search of their dream nugget that would make them rich. They looked everywhere and in a number of cases, individuals found a mother-load of gold. 

Then someone came up with the great idea of using a pan to “pan for gold” in creeks. They worked out that heavier gold nuggets would wash into the deeper parts of the creek and all you had to do was sort out the gold from the other rocks. More miners struck it rich with this innovation and gold fever seemed to be catching!

This is very similar to the early days of parking domains. Initially, all you had to do was find a domain with traffic and point the DNS to a parking company. Magic happened and you received a cheque each was raining into the industry!

Tagged in: traffic
Hits: 607
Recent Comments - Show all comments
  • says #
    IMO The gold rush is like a wheel. When time passes, the rush / null takes replace each other. The change is stable and the change
  • Eric Borgos
    Eric Borgos says #
    Great posting. You said we should ask ourselves "where are you in the spectrum of the domain gold rush?". But, the bigger question
  • Michael Gilmour
    Michael Gilmour says #
    Thanks for that! I know people that are still building traffic domain portfolios right now. The mining side of the equation is how
  • Jonathan
    Jonathan says #
    Nothing to see here... move along...

Posted by on in Domain Industry
DomainFest Asia - not long now!

I’m really excited about attending DomainFest in Macau. Once again Jothan Frakes and the team have put together an incredible event that is attracting many domain luminaries as well as individuals that are new to the industry.

For those that don’t know, Macau is an old Portuguese colony about an hours’ boat ride from Hong Kong. It’s known as the Vegas of south-east Asia and includes many of the familiar hotels from that famous city….such as, The Venetian and the Wynn.

It’s a short 9 hour flight for me to Hong Kong and when the event was announced I couldn’t resist attending. As well as this, I think that it was a stroke of genius to put a conference on only a couple of hours’ time zone change for me! How could I say no?

As soon as I signed-up Jothan tapped me on the shoulder for a few panels which I always enjoy. This industry has given so much to me, that like my blog, it’s one of the ways I like to give back. If you’re attending then be prepared for some sessions of in-depth analysis and insights into the domain industry.

Tagged in: domainfest
Hits: 363
Saturday Musings - Thinking Outside the Box

I hear too many people moan and groan about their job, their family or their life. They often feel disempowered to make positive changes over their life. Let me whisper a little secret in your ear….you can change your circumstances for the better! You just need to think a little differently.

For example, let’s imagine that you love your job but can’t stand your boss. Each day you find yourself in two minds of whether to persevere or quit. Solution! Get your boss’s resume and hand it onto a head-hunter. Your boss will get a better job and with any luck you’ll get promoted! It’s only a matter of thinking a little differently.

If you run a company then when was the last time you fired a painful customer? I remember I ran an Internet Service Providing business a number of years ago and our help desk was being driven insane but a painful customer. I got on the phone and politely told them that we couldn’t meet their level of service expectation and provided a list of three competitors.

They responded by saying, “You know your competitors don’t help customers the way you do!”

Tagged in: saturday musings
Hits: 466
Recent Comments - Show all comments
  • Michael Gilmour
    Michael Gilmour says #
    Thanks for that Daniel!
  • Michael Gilmour
    Michael Gilmour says #
    The most important thing that I've found is to be humble when posing the question about the groceries. I've never had anyone get u

Posted by on in Development
Back on the Tools

For the past week I’ve dusted off my programming skills and conducted a dive into esoteric world of javascript, php, style sheets, html and Googlecharts. It’s been a while since I’ve really done some hard core development and I must admit that it’s been a bit of fun!

A number of times this past week I’ve entered what programmers call “the zone”….it’s a state of bliss where all of the functions, classes and methods seem to behave themselves. I used the same concept in my science fiction book for a character that is a sniper recon.

You can always tell when a programmer is “in the zone” as nothing seems to phase them as they tap away at their keyboard. I’ve experienced this state of euphoria, where times seems to stand still until I notice that I’ve been pulling another all-nighter. Typically, it’s the birds tweeting their morning calls that pull me back to reality and out of a complex embedded if statement burrowed somewhere in the code.

I must admit that there were a number of times where my PC bore the brunt of my anguish as I yelled at yet another error. These tend to be tumultuous times of absolute frustration that end in an “ahhaaa” moment when I realise my own stupidity.

Hits: 358

Posted by on in Uncategorized
The Domain Conference Awards!

I must admit that I'm pretty excited about attending the upcoming "Domain Conference" in Fort Lauderdale. I can't remember how many times I've traveled across the Pacific Ocean to attend a conference convened by Howard and Barbara Neu....and each one of them has been brilliant!

So now to the awards.....if you would like to nomiate a person for an award then you must send in the below form by the 20th August, 2015 to This email address is being protected from spambots. You need JavaScript enabled to view it. . Don't forget to book your ticket as the event will be held on the 26-29th September at the prestigious Hyatt Regency in Fort Lauderdale.

You may nominate only one person in each category”:

The categories are:


Hits: 295

Posted by on in Personal Musings
Saturday Musings - Integrity

For the past week and a bit I’ve been working my way through the “joys” of Influenza Type A. When your body has integrity, everything seems to function just right and work is a great reward in itself. When there is an invader like Influenza, everything gets out of kilter… a similar manner people can get out of balance with their ethics.

A number of years ago I was asked to mediate between two friends that were having a shouting match about who should pay their landlord $300. It was at lunchtime and I calmly ate my meal while I listened to the both of them really go at it.

I finally got up and said, “You both disgust me.”

They both turned to me and asked, “Why?”

“Because you value the friendship at $300.”

Hits: 436

Posted by on in Personal Musings
Saturday Musings - A Sad Tale

I was talking to a 20 year old at a party last night. I generally enjoy getting enthused by young people as they tend to have a really different outlook on the world which inspires me to new ideas. In the case of the young man, it was really sad to see that his life completely revolved around doing absolutely nothing. Nothing isn’t strictly true, as he sits in front of the television watching movies or playing games all day. Doh!

I love life and just wished that I had more hours in each day to do all the incredible things that seem to come my way….so to say the least, I was a little flummoxed during the conversation. His speech was slow, he moved slowly and everything about him seemed to be just plain slow. There was nothing wrong with is faculties but he had just ground down to a halt.

I tried to get him excited about doing Youtube videos or a blog about something that he was interested in. He told me that they were awesome ideas but when I looked in his eyes I saw that he was going to do absolutely nothing.

In the end I said to him, “I’d never ask you to do anything for me.”

He replied, “Why not?”

Tagged in: saturday musings
Hits: 654
Common Domainer Misconceptions

One of the easist mistakes many domain investors make is paying too much attention to their average daily revenue and not really understanding what it really means. The average daily revenue is made up from all of the individual earnings of each domain in a portfolio…..which makes sense but underneath that statement is a lot of hidden meaning.

A couple of years ago I met with the CEO of a large domain portfolio and they were amazed when I began to unpack the data that made up their average figures. So let’s look at a number of the misconceptions that many people hold to around their average numbers.

The Law of Averages

It's best to look at an example to illustrate what I'm talking about. Let's imagine that you have two domains in a portfolio, and The average earnings per day for is $1 and is $0.10. Obviously, the average daily earnings for the portfolio is $1 + 0.10 = $1.10 per day.

If you are able to increase the earnings of by 50% (which is a lot) then the earnings become $1.15 per day....which is barely a blip on the radar for most portfolio owners. Now here's the interesting part. Most people have 10 times more type B domains compared to type A domains. This means the average daily earnings is actually $1 + 10 x $0.10 = $2 per day.

Tagged in: misconceptions
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Posted by on in Domain Industry
The Cult of Personality

In every industry there are people that we all can be tempted to aspire to be like. I’ve watched some domainers desperately believe that if they follow an industry celebrity then they will achieve the same level of success. Sadly, they get swayed by a personality and completely ignore the results.

When you’re at a conference it’s really easy to get caught up in all the hype and you can fool yourself into believing that everyone is much more successful than you. Let me say from the outset that the great majority of numbers that you hear can be divide by at least three. So don’t panic and just keep your eye on your own key business metrics.

When you get home from a conference and sit there alone wondering how you’re going to pay your domain renewals, the parties and personalities seem to become a distant memory. All that counts is the bottom line.

So don’t be swayed by the personalities…..dig into your own numbers. It takes a lot of work and skill to understand what is actually going on with a domain portfolio so that you can make sound business decisions rather than an emotional ones.

Tagged in: personality
Hits: 1012