Domain Articles

In depth articles on domains, the domain industry and how investors can get the most from their assets.

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Posted by on in Development
What's Next After You Have a Domain

My recent foray into publishing my own novel has been a really educational experience. For those of you that are unaware for the past eighteen months my skunk works project has been writing a science fiction book. I’m still settling on a title but it looks like the series will be known as “The Mind War Saga” (it may change again)….all very auspicious.

I’m right at the end of the final edit, beta-readers have provided their feedback and I’m about to publish. What’s the next thought that goes through my mind? I need a domain!

Escrow.com

I searched Amazon to make sure that there aren’t any other series of books known as “The Mind War Saga” and I seem to have the space all to myself. I didn’t want any other series of books to be confused with my own or vice versa.

I’ve decided to move michaelgilmour.com to represent my authoring and I’ve just registered mindwarsaga.com to point to the same site. You can actually go there right now and see a few blogs on the site as well as a fan community (yes, I’m hopeful), a library (of one book), forum and also some cool stuff about me.

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Tagged in: publishing
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Posted by on in Development
I've Just Seen The Future

Last week I was walking with my wife through our local shopping mall and came across a Virtual Reality (VR) Samsung display. Without any hesitation at all we both donned headsets and headphones to experience what the latest and greatest VR was really like.

For those of you that are unfamiliar with VR it involves putting on some goggles and the images for each eye are slightly misaligned so that you get true 3D vision. The headphones are regular and are typically designed to block out any external noise. A head tracking device completes the kit so that when you move your head the images that you are viewing also move.

Escrow.com

I first experience VR about twenty years ago at the Walt Disney Imagineering labs and it was incredible so I was looking forward to seeing what the latest and greatest was like.

The VR gear that we were testing was built by kickstarter funded Oculus Rift (later purchased by Facebook for a couple of billion) and the headset used a Samsung Galaxy phone for displaying the images. It’s incredible how far the computing power of a phone has come!

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Tagged in: virtual reality
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Recent Comments - Show all comments
  • Michael Gilmour
    Michael Gilmour says #
    It's all about tele-consciousness or teleporting your presence and not your body to wherever and whenever you desire. It's going t
  • Michael Gilmour
    Michael Gilmour says #
    LOL! What more can I say!
  • Michael Gilmour
    Michael Gilmour says #
    I'm in with this Kassey!
  • Michael Gilmour
    Michael Gilmour says #
    It's going to be really interesting as the line between reality and illusion becomes blurred. I actually believe that this could b

Posted by on in Personal Musings
Skunk works and visions

About eighteen months ago I started writing a series of episodes for a science fiction website that I started. Over time this grew into a manuscript of 106,000 words and this week a lot of the final pieces of publishing my first novel finally fell into place.

For a start I purchased a block of ISBN numbers. These numbers are used to uniquely identify each version of a book (eg. ebook, paper back) for libraries, shops etc. It was a great feeling buying the “codes” that my own book will be designated by.

Just yesterday, I commissioned an artist to do the front cover…..you’ve got to have a decent looking cover as many people will judge the book by it. So where did I find the artist? I perused thousands of illustrations from artists all over the world at DeviantArt.com (it’s a great site). I then narrowed down the selection to about five artists I thought best represented what I was after. Of the five artists, three responded and I interviewed each from there.

Escrow.com

This Sunday evening I’m having a group of beta-readers provide their feedback on draft five of the manuscript. It’s the final feedback prior to me doing any minor clean-ups and fixing some grammatical errors that may have slipped through. It will probably be around two weeks work…..so not too long!

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Successfully Outsourcing Your Domain Management

I was speaking with a client that had been with ParkLogic for many years and they asked me to conduct a complete review of their portfolio. Without giving away too much about who the client is I thought that I would share some of the history and the results of the analysis.

The client initially had a team of people managing their domain portfolio for them. When they moved their domains over they ended up letting these people go or reassigning them to other projects as they were no longer required to manage the domains.

Escrow.com

I want to be right up front and say that I'm one of the founders of ParkLogic. Despite this, I found the results that we achieved for the client incredibly revealing about how a properly managed domain portfolio can produce huge rewards for investors. They completely outsourced the entire management of the portfolio to ParkLogic and this is what was acheived for a 4 years period.

 

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Tagged in: outsource parklogic
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Posted by on in Personal Musings
What a CATastrophe!

The other evening my wife Roselyn and I went out for a bike ride. We left the door to the garage open and upon returning I made sure that I closed it so that it didn’t bang with the wind in the middle of the night.

Around lunch time the next day I asked Roselyn if she’d seen Pepper, our cat. She’s a wonderful cat that often curls into a ball in some hideaway in the house so it’s not unusual if we haven’t seen her for a while. She always comes when we call her name as she hopes to get some tasty morsel or two from us…..strangely this time when we called her name there was no sign of her.

After hunting around it suddenly dawned on me that maybe I’d inadvertently locked Pepper in the garage. Sure enough, after opening the garage door there was our cat staring with accusing eyes back at me. I apologised to her with a can of tuna and all was good.

So let’s unpack this story a little as there’s so much to learn from it.

escrow.com

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Tagged in: apology pepper
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Recent Comments - Show all comments
  • Melissa Dafni
    Melissa Dafni says #
    Too often our need to be right, or appear to be right takes precedence over everything else. Just like saying thank you, an apolog
  • Michael Gilmour
    Michael Gilmour says #
    Melissa, you bring up another important point.....saying thank you. When I think about it, there is the almost lost art of being p
  • Michael Gilmour
    Michael Gilmour says #
    My grade 5/6 teacher used to say, birds of a feather flock together.....
  • Kan
    Kan says #
    I'm a regular visitor to your blog.. but never commented on anything.. But This time I'm commenting... I would like to say that S
  • Michael Gilmour
    Michael Gilmour says #
    Kan, it's great to see you here and comment on this article. It means a lot.
  • Michael Gilmour
    Michael Gilmour says #
    Thank you Kassey!
Buying and Selling a Traffic Portfolio - Part 5

Like any industry where buying and selling is involved there is a potential arbitrage gap between what the seller is generating and what the buyer can potentially earn once a transaction is complete. This can dramatically change the return on the investment.

A simple example would be if a seller has all of their domains parked at Company A and they received a 75% payout. As the buyer, you know that at the same company you receive 85%. That’s a 13.3% greater payout. This means that if you paid 24 months revenue for a portfolio you should get the payback within 20.8 months.

Escrow.com

If a seller has all of the domains at a single parking solution then there are a considerable number of additional ways that you can increase the revenue. Over the years at my company ParkLogic I’ve found that the maximum any parking company typically wins in a portfolio is 20% of the traffic.

This means that if you are acquiring a portfolio that has been parked at a single parking company then you can at least improve it 80% of the time. That’s a great outcome! At ParkLogic we also have a real-time bidding system in front of the traffic that sends the traffic direct to advertisers to provide additional revenue uplift (enough of the sales pitch!).

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Posted by on in Personal Musings
Stop Biting the Hand That Feeds You!

I’ve been in the domain industry for more years that I care to remember and I constantly hear the cry of domain owners claiming that parking companies are defrauding them. So are they defrauding you?

I'm actually Parking Company independent.....at ParkLogic we send our client’s traffic to whoever pays the most at that specific point in time. In the last 8 years I’ve have only found one parking company do something deliberately wrong....and we terminated the relationship with them.

escrow.com

On the whole the major parking companies are run by honourable, good people that are doing their best to earn money just like the rest of us. They don't have a secret bucket of money that they are stashing away and they also don't steal from domain owners. If they did, they would pay out less and we would instantly move the traffic away.

That being said, stuff sometimes goes wrong....it's technology and as we know technology isn't 100% perfect all of the time. When something stuffs up give your account manager the benefit of the doubt that they aren’t trying to screw you out of a few dollars. The typical account manager has no say what goes on with the technology anyway!

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Posted by on in Domain Industry
The Evolution of Domain Parking

Domain parking is dead and should have been buried a long, long time ago. This is what I see written in domain forums over and over again. I’m left with two questions, “Why hasn’t it died?” and “What’s next?”

There are a number of reasons why domain parking hasn’t died and the first being that domain investors continue to support the business model. Let’s face it, all you have to do is change your nameservers and voila! Money starts pouring into your bank account…..that’s the theory anyway.

The reality is that I end up spending a huge amount of my time ensuring that ParkLogic clients have their nameservers set correctly and that the domains are actually still in the right parking accounts. When was the last time you audited all of your domains? Trust me when I say that about 10% of your revenue is being lost by not doing this.

Escrow.com

There is one thing for sure about domain parking is that it’s scalable. There are very few barriers to the number of domains that you can park but there are barriers to managing your domain portfolio. For example, at about 5,000 domains you will probably discover that vlookup in Excel becomes your best friend.....even if your domains are successfully parked.

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Saturday Musings - Relationships Not Things

I’ve had a lot of people asking me why I’m not at TRAFFIC in Miami. I’ve been to every TRAFFIC conference for the past 10 years (other than the very first) and I’ve found them exceptional events for developing business. So why aren’t I attending this time?

It just so happens that my daughter Elise is turning 16 and despite my love for TRAFFIC she trumps it. I wouldn’t miss her birthday for anything. So I am really sorry to all of my great friends at TRAFFIC but you got beat out this time……but I will be there in 2015!

When I think of my decision it’s all about what I regard as important in my life. Do we work to live or live to work? I love my work but the reason why I work is so that I can live a more fulfilled life. It's focusing on people and relationships not things and money that provide a richer better life. In this case it was my relationships with my daughter that won the day.

The order of importance for me is my relationships with God, Roselyn (wife), my kids, work colleagues, friends etc.  I find that if I have these priorities in the right alignment then life is good. Sure, I can break the rules for a time but there’s always a cost.

Tagged in: relationships traffic
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Recent comment in this post - Show all comments
  • Michael Gilmour
    Michael Gilmour says #
    You both are way to kind with your comments. Thank you for your thoughts and I will pass on the "happy birthday's" to Elise!
Buying and Selling a Traffic Portfolio - Part 4

So you’ve done your due diligence on the domain portfolio that you wish to acquire and everything looks like it’s good. All you have to do is part with your hard earned cash and wait for the authorisation codes so that you can transfer the domains into your registrar. So what’s the problem? A lot!

What happens if you send off your money and the seller decides not to transfer the domains. They now have your cash and the domains. What happens if you send your money and the domain statistics have been fabricated? What happens if you transfer your dollars and discover that the stats have been pumped up with purchased traffic? These are all good questions and I’ve heard story after story of people who have been burned by unscrupulous sellers…..so my advice is BEWARE!

Some buyers try and solve this problem with a contract. Personally I find that they are almost worthless. If you have a person that is prepared to steal your money then reneging on a signed contract is probably nothing big for them. So what’s the solution?

In a nutshell I would recommend using an escrow service. With a good quality escrow service both parties (ie. the buyer and seller) can agree to specific terms and a middle-man handles the actual transaction.

For example, you transfer your money to the escrow service and the funds are not sent onto the domain owner until the domains are under your control. This at least stops people from running off with your money and the domains. You can actually specify a variety of conditions that are agreed by both the buyer and the seller that the escrow company can verify before the seller can get their hands on your cash.

Seller financing has become very popular. The escrow company holds the domain in their account while the financial obligations are met. Say $12000 being paid in 12 monthly instalments of $1000. My only caution is can you imagine the headaches involved if the escrow company ceases to operate or becomes insolvent during a transaction of this kind. This wouldn’t be pretty!

There are a number of Escrow companies that domain owners use with Escrow.com being by far the most popular and the longest established. Over the years, they’ve spent a huge sum to ensure that they are in compliance with the various governmental authorities that manage the escrow industry and ensure that it’s clean.

Tagged in: escrow escrow.com
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