With the all-pervasive hysteria about the new gTLDs I feel like I’m going a bit against the flow. So why aren’t I getting into a buying frenzy and forking out wads of cash?
In a previous blog I talked about having a business model for each domain name that I own, the problem is I can’t see a business model with the new gTLDs.
Let’s just think about it for a second; they won’t have any traffic, with the glut of opportunities available they won’t really be that sellable and I don’t need another domain to build into business (I’ve got enough to last a lifetime!). Hmmm…..so what is the business model? How am I going to get my return on my investment? I’m not…plain and simple.
On top of there not being a business model I find that it’s also all about focus. Since 2014 started ParkLogic is has been going through a massive growth spurt and we’re in the middle of a major developmental project. We hope to have this ready for release at DomainFest at the end of March. I don’t want to lose my focus from ParkLogic on something that is more of a gamble playing the lottery.
So when you place your hard earned cash on the table ask yourself two simple questions:
1. What is my return on my investment?
2. When will this happen?