Domain Articles

In depth articles on domains, the domain industry and how investors can get the most from their assets.

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Posted by on in Domain Industry
The Cult of Personality

In every industry there are people that we all can be tempted to aspire to be like. I’ve watched some domainers desperately believe that if they follow an industry celebrity then they will achieve the same level of success. Sadly, they get swayed by a personality and completely ignore the results.

When you’re at a conference it’s really easy to get caught up in all the hype and you can fool yourself into believing that everyone is much more successful than you. Let me say from the outset that the great majority of numbers that you hear can be divide by at least three. So don’t panic and just keep your eye on your own key business metrics.

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When you get home from a conference and sit there alone wondering how you’re going to pay your domain renewals, the parties and personalities seem to become a distant memory. All that counts is the bottom line.

So don’t be swayed by the personalities…..dig into your own numbers. It takes a lot of work and skill to understand what is actually going on with a domain portfolio so that you can make sound business decisions rather than an emotional ones.

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Tagged in: personality
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Posted by on in Domain Industry
Good Players - Jothan Frakes

I’ve been asked a number of times about who are the really good players in the domain industry. I thought that from time to time that I would highlight these individuals that quietly go about their business. They are people that are generous with their time, are absolutely trustworthy and great fun to be around…..in essence they are the heart and soul of what it means to be a domainer.

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Jothan Frakes

I first met Jothan many years ago at a TRAFFIC conference and we talked into the small hours of the morning about the domain industry. During this time I gained an enormous amount of respect for him as one of the most knowledgeable people in the industry.

Our relationship really cemented at the TRAFFIC Downunder conference when he was part of a group of domainers that flew light aircraft back from the Gold Coast in Queensland to Melbourne. I was one of the pilots and it was a great time getting to know Jothan on both a professional and personal level.

Jothan has played many diverse roles in the domain industry but it is clear that he has a real gift for running exceptional conferences. From founding the successful Domain Roundtable conferences in 2006-7, to being intimately involved with DomainFest while it was with Domain Sponsor and now with the largest industry gathering, NamesCon. Jothan has developed a unique gift for conference formats, topics and promotions. Even now he is launching a series of regional conferences under the DomainFest banner – information on the next one can be viewed at doaminfest.asia.

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Tagged in: jothan frakes
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America, Please Wake Up...You Are Great!

A friend of mine suggested that I watch the television series “The Newsroom”. The show is about a fictitious news show based in New York but it cleverly weaves in real life stories and issues. Jeff Daniels acts brilliantly as the anchor man and he has a staff around him that provide information for the sixty minute news segment.

The opening scene in the first episode was Aaron Sorkin (the writer) at his absolute best. Daniels’ character had always played it safe when it came to the balance between ratings and telling the truth….deep inside it was killing him. During a town hall meeting at a college he was asked to answer the question in one sentence, “Why is America the greatest country in the world.”

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After a number of platitudes Daniels’ character finally cracks and gives a tirade of facts that proves that America is no longer the greatest. He finishes his speech with almost a cry from his heart that it could be again….

Now I find myself in a strange predicament….I’m Australian, watching an American show that is essentially decrying the downfall of America. I want America to be great and I am sick and tired of Americans pulling down their own country….let alone foreigners.

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Recent Comments - Show all comments
  • Michael Gilmour
    Michael Gilmour says #
    Thank you for all the great comments. I love the USA and more than that I love the people of that great country. I have so many fr
  • Michael Gilmour
    Michael Gilmour says #
    I'm definitely NOT trying to pull anyone down that has the gumption to stand up and provide a clear direction. Like him or not, Do

Posted by on in Development
Marketing With No Money - Part 8

The other day I received my first royalty check from Amazon! I’m not about to retire but I must admit that it felt incredible to be receiving money for selling copies of my scifi book Battleframe. I normally get packing slips from Amazon so to receive a cheque was a new experience.

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So what’s happening with my marketing efforts? One of the difficulties that I’ve been trying to wrestle with is the fragmentation of the science fiction and fantasy community. To personally participate in all of the different forums and subtly let people know about Battleframe is next to impossible. I would say that my hourly rate would be somewhere in the vicinity of about two cents.

To make matters “worse” my own business, ParkLogic, is going through a boom time. The result has been that I’ve backed off the majority of my marketing efforts….there’s only just so much time in the day.

So what are my plans moving forward? I’ve decided to really focus on finishing book two of “The Mindwars” and growing my readership with Battleframe (ie. Book one). My marketing goal is to build a readership base with book one and ultimately earn revenue from book two, three etc. This is great for readers because it allows them to get a taste my writing without having to outlay any cash.

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Tagged in: battleframe
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  • Whizzbang
    Whizzbang says #
    There is a whole lot of sense in building a readership base and then marketing to them. It will no doubt save a lot of unproductiv

Posted by on in Development
The Development Scam

I’ve seen so many online scams in the world and none bigger then convincing domain investors that they should build out a website for each of their assets. I put the “build-out” strategy out there as a scam because so many investors have fallen for the trap.

What normally happens is that an investor looks at their portfolio and says, “WOW! Look at all these awesome domain! If I could build out 1,000 websites then I will make a killing!”

What’s actually happened is that the investor has drunk the kool-aid that all you need is a good domain and you’ll have a great business. Heck, that’s why all the domains in their portfolio are worth at least $200K each. If you build a business with a great domain then it’s an unstoppable combination and people will flock to the website.

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I hate to rain on many investors parade but that’s just not going to happen. For a start, you can’t build 1,000 domains out and expect to seriously run them as businesses. From a management time perspective there are 40 hours in the week divided by 1,000 domains mean that you can only spend just over 2 mins per week on each domain. In other words, you can probably look at the website, think about making a change and not have the time to do it.

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Saturday Musings - Rowing is a Pain

I made the big decision this week to purchase a rowing machine. After using it I’m sure that it’s one of those devices of torture that was first inspired by the Roman galleys that used to ply the Mediterranean Sea. I could have sworn that I heard the beating of the slave master’s drum as I pulled back on each stroke.

So why did I part with some of my hard cold cash for such a device? It’s really simple. Like many domainers I end up sitting in front of my PC for endless hours each day. It’s a sure fire way to increase weight, reduce health and lower my overall enjoyment of life. According to the salesman that sold me my rowing machine he said that I will feel so much better for having it…..but there is just one problem, I have to use it.

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If I’d purchased the machine and gazed lovingly at it for hour after hour then it wouldn’t do me any good at all. I could tell all my friends about my new gym equipment and wax lyrical about how I’m on my way to becoming an Adonis (I wish!) but nothing would happen until I actually used it. This is really similar to business.

I’ve heard lots of great plans by people explaining in detail how they are going to make a fortune doing this and that. Some of them even had a deck of powerpoint slides and a cashflow (only some of them) that proved they were going make a lot of cash. The one thing that they forgot was that they actually had to execute on the plan. Talk is cheap, results speak volumes.

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Tagged in: saturday musings
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Recent comment in this post - Show all comments
  • Michael Gilmour
    Michael Gilmour says #
    What I great idea! LOL....although I'm not sure that it would be a good idea to provide my wife with a whip. LOL!
Critical Insights Into the Domain Industry – Part 5

Check out the previous articles in this series on the domain name industry.

We now need to leap forward in time to 2014 when the first new gTLDs were launched. What does this mean for domain investors that has adopted a sales model? How will the price of .com domains be impacted by the new gTLDs?

I personally believe that the prices that .com domains receive for the stock-turn-model of selling domains will be maintained as the demand from the renewed interest in domains offsets the effects of a massive oversupply. As time goes by and the new gTLDs become more mainstream the prices of the .com domains and all other extensions will fall. If you’re a cash constrained small business why spend $1500 on a domain name when you can pick up something very similar for $10?

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This would suggest that if you have adopted this business model for your .com domains then brace yourself for a decline in sales prices. I should say that this excludes the top-shelf single-word generics.

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Tagged in: gTLD gTLDs
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Personal Musings - Travel Tips for the Frequent Flyer

I’ve just completed reviewing my travel plans for the next six months and it looks like I’m going to be doing a lot of international flying. This is good because it means more business but bad because I’m away from home. So where am I going?

Date Reason Destination
Sept 4 – 7 DomainFest Asia Macau
Sept 26-29 The Domain Conference Fort Lauderdale
Oct 18-22 ICANN  Dublin
Dec 31 – Jan 7 Vacation (Yeah!) Queenstown New Zealand
Jan 10-13 Namescon Las Vegas

 

As you can see the second half of the year is going to be pretty busy. I really don’t know what happened between NamesCon in January this year and DomainFest Macau…..nothing that I attended. Seems to me there is an opportunity for a conference to be organised around May.

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I love catching up with all of my friends at the various domain conferences around the world but what I really don’t like is the journey. Being from Australia, every flight is well over 10+ hours and sitting in a tin can for that long is never fun!

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Tagged in: travel
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Critical Insights Into the Domain Industry – Part 4

This is the fourth part in the series on the Domain Industry and it continues directly on from the previously three. Even with the decline in traffic revenues they have continued to underpin the entire domain industry since its inception. Everyone from the registry through to the parking company are dependent upon this steady relatively consistent stream of cash.

The one bright spot during this time was that domain investors began to set more realistic prices on their assets. This drastically improved the problem of domain liquidity and injected more funds into the industry.

Before the industry downturn domain investors honestly believed that every domain they owned was almost priceless….they were waiting for that magical pot of gold to appear at the end of their domaining rainbow. I remember one prominent investor publicly declaring that he automatically turned down all offers less than $200K!

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With the squeeze on returns really biting, investors were now looking for another business model to help them out. This was the birth of the stock-turn model of selling domains.

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Saturday Musings - My Windows Hell

Just over a week ago I was busily typing up an amazing analysis for my blog that covered “the meaning of life the universe and everything”. In other words, it was brilliant piece of work that caused my heart to skip a beat or two as it joined in the rhythm of my masterful keystrokes. I was in a really good place…..and that’s when disaster happened.

Some of you may be familiar with a BSOD. If you haven’t experienced a BSOD then let me say that the clock is ticking and that you should probably book in for an emergency session with either the local shrink or a big bottle of something that will make you forget about life for a while. Ideally, sharing the bottle with your shrink would probably be the best solution.

So what the heck is a BSOD? It’s a Microsoft Windows “Blue Screen Of Death”. Your screen goes blue (obviously) and a bunch of unintelligible gobble-de-gook gets plastered across which is really saying, “You’re stuffed.”

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So nearing the end of my epiphany I found myself staring at blueness. To say that my brain was momentarily trapped in some other dimension as it began to comprehend what had just happened was an understatement. I found my mouth moving but no words came out. I was stunned into disbelief. My PC had just had a massive stroke caused by some cancerous program deep within!

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Tagged in: microsoft
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  • Jonathan
    Jonathan says #
    I've been a Mac user since 1984 (dad was an Apple developer) and always took great pride in how my computer always just worked. E