Domain Articles

In-depth articles on domains, the domain industry and how investors can get the most from their assets.

Recent blog posts

Posted by on in Personal Musings
Saturday Musings - I'm Turning Fifty!

It’s once in a lifetime that I get a chance to write a headline like the one above. Yes, I’m turning fifty. I’m having a Hawaiian party tonight where Hawaiian shirts are mandatory….so Rick Schwartz and Rob Grant would be really happy with that choice. :-)

Turning fifty is a bit of a milestone and causes me to reflect on all of the blessings that I’ve received in my life. I have three amazing children, a drop dead gorgeous wife who loves and spoils me incredibly.

I also work in an industry which is nothing short of spectacular. Domaining has provided me not only with an income but with friends from all over the world. It’s great thinking that when I travel to a particular country there’s always someone there to catch-up on.

For those of you still in your twenties and thirties, trust me when I say that I don’t feel old at all. I’m still leaping off cliffs paragliding, kite surfing and I’m planning on hiking the New Zealand alps with Roselyn.

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Posted by on in Domain Industry
Fix the Problem Enom!

There are a number of basics to business. The first is that you remember to collect the money and the second is to never forget the customer. It just so happens that for quite some time registrar, Enom, has forgotten both of these.

You'll have to excuse the little rant.......About 2 weeks ago I went to top up my account for my domain renewals. It’s a regular thing that I do and I wasn’t expecting any surprises. After clicking the “submit” button I was presented with the server error page below.

Enom Error

I’ve been around technology for a long time so although the error was annoying I wasn’t that phased by it. A couple of weeks later I decided to try adding money to my account again and I received exactly the same error. You would think that after a couple of weeks (at least) that any problems with the payment system would have been resolved.

Tagged in: enom Rightside
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How To Conduct a Domain Traffic Test - Part 1

So many domain owners get incredibly confused by all different companies that want to monetise their traffic for them. Which one is best? How do I really know if they are better than another? What is the best way to run a test? All of these questions are vital if you wish to get the most out of your domain traffic.

In this article I will unpack the critical success factors of what makes a viable good traffic test so that you will always know that you are monetising your traffic with the right provider.

For a start, to eliminate any discrepancies in timing, all traffic tests need to be conducted simultaneously. What you don’t want to do is change your DNS to point to parking company A and then a few weeks later change the DNS to parking company B. The two separate periods of time introduce large errors in determining who is the real winner.

Without the proper tools, running a simultaneous test can be difficult but with a good partner this is eminently achievable. As an example, we find that at ParkLogic a number of clients use our services purely for benchmarking one monetisation source versus another. We’re happy to work with anyone on this.

Tagged in: traffic test
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Posted by on in Domain Industry
Rightside - What are you doing?

Due to being a publicly listed company, Rightside, is a really interesting case study of the entire domain industry and in particular the new gTLD space. The company has accumulated enough domains that it is a good representative sample of the domain space.

So back in November last year I conducted an analysis of Rightside wrote an article (click here) that predicted there would be layoffs. I stated:

Eventually, the investors will come in and hack the expense line to pieces (ie. fire lots of people) to get the profits up since their returns are unlikely to come from capital growth.

I really didn’t want to be a prophet of gloom and doom but several days ago Rightside downsized by 6%. I am deeply sorry to those people that lost their jobs….it’s never a fun experience to suddenly find yourself without a pay check.

Tagged in: Rightside
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Posted by on in Domain Industry
NamesCon and Presentations

I’m finally over my jetlag from attending NamesCon in Vegas and back sitting at my desk. If I was to summarise the conference in a single word it would have to be WOW! It was an incredible event that really started on the Sunday and went right through to the early hours of Thursday morning.

I had the privilege of speaking at two sessions, Domain Monetisation 101 and Domain Monetisation Masterclasss. It was standing room only during the sessions and I had a great time sharing some of my own experiences in the domaining industry as well as breaking down exactly what it means to monetise traffic.

As promised to the attendees please find the presentations that I went through below.

Monetisation 101 Monetisation Masterclass
Monetisation 101 Monetisation MasterClass

We had five team members from ParkLogic and on the Sunday we had a chance to meet a lot of new faces at our table. During this time, we also demonstrated ParkLogic Next….which is really on the cusp of being released. A presentation on some of the many features of ParkLogic Next is below.

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