I have a really simple question to ask you, “Do you really understand your numbers?” For years now many of us have been staring at traffic statistics produced by different parking companies but do we actually understand what they’re telling us?
In this article I’m going to take you through a high level view of an account on ParkLogic (please view this article as a case study) and some of the analysis that we conducted to understand what was going on with the portfolio. Any client identifiable information has been removed.
The portfolio has over 48,897 domains and has a baseline revenue of $303.33/day over a 30 day period. ParkLogic was producing a revenue line of $287.09/day for the last 7 days or $16.24 less than the baseline. Most people would immediately suggest that we have failed to improve the results……and they would be wrong.
This is where we need to get under the numbers….....