Domain Articles

In depth articles on domains, the domain industry and how investors can get the most from their assets.

Recent blog posts
Saturday musings - What's an Australian Christmas?

For those you that don’t know I’m actually from Melbourne, Australia. If you have no idea where that is (and downunder doesn’t count) then find China and go a long way south. If you can’t find China, then look for South America and head west. If you can’t find South America then I give up….!

One of the peculiar aspects of our lovely planet is that it’s tilted at 23.5 degrees and this is what gives us our four seasons. This is very unlike Uranus which is slanted at 97.77 degrees, which means the planet basically has two seasons.

So why am I giving you both an astronomy and geography lesson? It’s really simple, when the northern hemisphere is in the midst of winter, Australia is experiencing summer. In fact, it’s not uncommon for us to be having 40 degree days (that’s Celsius). For those of you that have no idea what’s Celsius, Google provides a cool little converter that will allow you to quickly work out that 40 degrees Celsius is 104 Fahrenheit (click here for the calculator). Why anyone would want to use Fahrenheit is still a mystery to me…..but I digress.

Strangely, we still sing “Dashing through the snow in a one horse open sleigh” even though there isn’t any of the white stuff around. Many Australians have actually never seen snow and presume that it’s just a myth. For heaven’s sake, frozen ice falling from the sky in summer! The first thing we would do is scoop it up and chill some beer.

Tagged in: australia christmas
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  • Michael Gilmour
    Michael Gilmour says #
    I had a lot of fun writing that post.....I hope that people realise that it was a lot tongue in cheek and for just plain good fun!
Taking Traffic Analysis to the Next Level

I have a really simple question to ask you, “Do you really understand your numbers?” For years now many of us have been staring at traffic statistics produced by different parking companies but do we actually understand what they’re telling us?

In this article I’m going to take you through a high level view of an account on ParkLogic (please view this article as a case study) and some of the analysis that we conducted to understand what was going on with the portfolio. Any client identifiable information has been removed.

The portfolio has over 48,897 domains and has a baseline revenue of $303.33/day over a 30 day period. ParkLogic was producing a revenue line of $287.09/day for the last 7 days or $16.24 less than the baseline. Most people would immediately suggest that we have failed to improve the results……and they would be wrong.

This is where we need to get under the numbers…..

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Developing a Domain Into a Business - Part 2

Raising investment money is often seen as the “holy grail” of many budding entrepreneurs. After all, once you have the investment then the worlds your oyster! This couldn’t be further from the truth.

A number of years ago I had a business partner that was absolutely convinced that our company needed to go and raise some capital. I told him that he could go and try doing that if he wanted to…..and I would just grow the business. In the end he didn’t raise the capital and we still had a successful business.

I’m a bit of a cynic when it comes to raising capital. It’s the old cliché, “When you need capital you can’t get it and when you don’t need capital investors want to throw it at you.”

Let’s imagine you have one of those incredible businesses where you believe an investor would have to be crazy to not invest. A common practice for VC’s at any level is to believe your “conservative” cash flows and then add a ratchet to the shareholders agreement.

So what does this mean?

Tagged in: investment investors
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  • Michael Gilmour
    Michael Gilmour says #
    Thank you for your kind comments. I think that anyone that gets involved with a VC or other investor should do so with their eyes
  • Fred Mercaldo
    Fred Mercaldo says #
    Excellent article and advice! Very true.
Saturday Musings - Give When You Can't Get

A few years ago I had the stupidest idea come to me as I stood at the check-out of our local supermarket. The idea was perplexing, somewhat terrifying and definitely made me incredibly nervous. No, I didn’t plan on robbing the store…..I planned on doing something much more adventurous.

I said to the lady in behind me, “I hope that you don’t mind but I’d like to pay for your groceries.”

I could feel my heart beating like crazy as I said the words but at the same time I felt oddly good about the state of the world.

She thanked me for the offer but said that she’d pay for her own groceries. I smiled and said, “I’ve had a really good year this past year and I really want to share some of that around. Please let me pay for your groceries.”

Tagged in: give
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  • Michael Gilmour
    Michael Gilmour says #
    Kassey, what a great story! I'm sure that the experience you related will be a real highlight for you for the rest of your life. I
Developing a Domain Into a Business - Part 1

So you’re all excited about developing that really special domain name and you’re wondering what the first steps are. Most people immediately jump into getting a website up….whatever you do this is the completely wrong approach!

In this article I want to touch on a number of things that I look for in start-up businesses and then as the series progresses discuss how to actually build a successful business. I've founded many successful startups and there is nothing quite as satisfying as creating something from nothing.

I've found that successful businesses typically start with a well thought out business plan. The technical implementation of a website is only one small but important aspect of the plan. The first thing that you need to work out is how you’re going to make some money. You may only have a vague concept about how you are going to do this but nevertheless, get it down on paper!

For example, I love writing my blog on the domain industry, business and even my weekly personal musings. From my very first article I had a clear direction that it would be an advertising based may seem obvious but there are many other things that I could have done. Speaking of which....reach out to me if you are interested in advertising!

Tagged in: development domains
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  • Michael Gilmour
    Michael Gilmour says #
    You are exactly right with this comment.....I debated about covering it in this article and decided against it. Many venture capit
Saturday Musings - Life in Four Buckets

This past week I was talking with my two adult children, Tim and Sarah, about life and how I manage to choose and allocate my time to what I do. I love these conversations and find that they are some of the most precious and special times with my children.

We ended up speaking about goals and how to managing some of the conflicting opportunities that life presents. For example, should you go for money now or education? This is when I began to speak to them both about my buckets.

I think of my life in terms of four buckets. The first bucket is my short-term bucket and it’s for things that put food on the table now. This bucket often has things in it that I don’t like doing but like any job it isn’t all bad. When you don’t have a penny then this is the place that you need to focus on to make sure that you aren’t forced to go on a diet by the bank.

I then have my medium-term bucket. It’s where I go to find projects that may last for a few years or less. It’s the place for things like finishing a degree, writing a book or launching a business.

Tagged in: buckets
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Posted by on in Domain Industry
End of Year Recap

A video reflecting on a number of projects, conferences and domain events in the last few months of the years. Topics covered include ICANN, managing domains and even the upcoming release of my new scifi novel!

I hope that you enjoy it and feel free to add your comments!

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Buying and Selling a Traffic Portfolio - Part 6

In the previous five parts in this series I’ve covered a lot of ground on how to better buy and sell a domain traffic portfolio. In this article I’m going to expand upon the “Domain Risk Index” (DRI) which is a tool that helps you make better buying and selling decisions.

We developed the DRI as a domain and portfolio analysis tool a number of years ago for ParkLogic clients. In summary, the Domain Risk Index (DRI) mashes together about twenty different metrics to produce an index between 0 and 100. Zero represents HIGH risk investment and 100 is a NO risk investment.

The various metrics are weighted according to their impact on an investment’s return. Investors are typically interested in stable returns and the index allows them to gauge the amount of risk that they would like to take on.

What we then did was take a large sample of domains that statistically represents the Domain Industry and graph the results on a chart over time (orange line above). The blue line represents the ParkLogic account owner’s performance on the scale.

Tagged in: Domain Risk Index DRI
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Posted by on in Domain Industry
Interview on Domain Name Wire

I recently had the privilege of being interviewed by Andrew Allemann of Domain Name Wire and this Podcast is now available via the link below. I really enjoyed discussing the domain industry with Andrew as we explored a wide range of topics.

Some of the topics include:

  • The domain industry
  • Why Google is taking more
  • How to increase the earnings from your domain traffic
  • Doing something different with your domains
  • Why you will lose money by sending all of your traffic to a single parking company
  • The difference between parking companies

It was great being interviewed by Andrew as he asked some really inciteful question. He's been blogging and running Domain Name Wire for many, many years and has an incredible level of knowledge across the whole industry.

Click here to go and listen to the Podcast


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  • Michael Gilmour
    Michael Gilmour says #
    Good question Peter. I've been in a variety of businesses, everything from: - The music industry - Riding the Desktop Publishing r
Saturday Musings - Finding True Happiness

So it’s been Thanksgiving this past week….for the people in North America anyway. We don’t have this holiday in the rest of the world but it shouldn’t stop us from being grateful for the good things in life.

A number of years ago I heard a message at church where the minister challenged the congregation to develop an “attitude of gratitude”. I completely agree with him. Particularly in western countries we have so much to be thankful for and yet for some reason we seem to be some of the unhappiest people on the planet.

Research organisation Gallup Inc, created a “Happiest Countries” scale from a number of metrics and then published the results with the Australian Broadcasting Commission. What was interesting was that countries such as Mali in Africa was only 2 points behind the USA. Where is Mali you may ask? In the midst of suffering from Ebola in West Africa.

About 12 months ago there was a great Youtube video produced by nigahiga called “First World Problems”. The video’s has over ten million views but it really depicts many of the so called problems that we face in the west are plainly rediculous. Where some people are happy with getting a good meal we stress and worry about the size of our televisions.

Tagged in: happiness thanksgiving
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