Domain Articles

In depth articles on domains, the domain industry and how investors can get the most from their assets.

Recent blog posts
Saturday Musings - Star Wars. Are you as Excited as Me?

A couple of days ago I saw a link get posted in facebook which immediately stopped the conversation that I was having on skype. Yes, the next teaser trailer for the upcoming Star Wars movie just got released!

For me, Star Wars is more than just another great movie. It inspired me to dream of the stars and think about possibilities rather than problems. In Star Wars, the good guys are good and the bad guys are bad….just the way I like it. It suggested that even the lowliest of moister farmers could become great....so there was a chance for us all.

Escrow.com

So what’s in the trailer? In one word, awesomeness! The opening sequence of the crashed star destroyer and x-wing fighter with a speeder bike zipping its way across the sands of Tantooine was fantastic!

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Tagged in: star wars
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Marketing With No Money - Part 5

So how are my marketing efforts progressing so far? In a nutshell, things are looking up. Sales of Battleframe are continuing to increase and traffic has just taken an order of magnitude step up. So what have I done?

In a word, the key would have to be engagement. I’ve started participating in the writing, gaming and science fiction communities. What’s really important is to be genuine about your interest in the communities and to not just spam them with advertising about your own product.

Escrow.com

Think of it as if you are at a party and all you talked about was about your product or service. Pretty soon the people around you would get fed up and you would end up being by yourself....not fun! When you engage a community, be polite, participate in the conversation and do what you can to help the other people out. If you do this then you'll find that that many of the community members will reciprocate and help you.

A number of major forums have very strict rules about the number of posts that you need to make before you are allowed to mention your own product/service. My advice is to obey the rules, play the long-term game and enjoy the journey.

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Tagged in: marketing
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Saturday Musings - Why My Wife is Smarter Than Me!

Today was a big day for the whole family. You see, today was the day that Roselyn decided to get rid of a lot of our junk by having a garage sale. A garage sale is where you get all the stuff you’ve collected over the years, dump it in the driveway. You then hope that passers-by want to part with some cash and take it off your hands.

I slept fitfully the night before the grand event so when the alarm went off at 7am this morning two things happened. My wife got up and I thought it was the end of the world. Seriously, I doubt that even God’s awake at 7am on a Saturday morning…..but I was wrong about that. You see, God had arranged for a host of buyers to be waiting out the front of the house at 8am, even though we’d explicitly said that the grand bazaar would commence at 9am.

So after emptying the contents of our garage into the driveway, the “fun” of haggling with buyers over a couple of dollars for something that I would just as happily given to them commenced.

The problem was that my honour was at stake. Why give something away when you can have so much more fun negotiating with a complete stranger. There’s nothing quite like honing your bargaining skills over an old packet of light bulbs to see if you still have what it takes to get a good deal.

At one stage, I found myself in the odd predicament of digging in my heels by refusing to come down from $17 to $16 for something that I was actually prepared to put in the garbage can. In the heat of the tussle between the buyer and myself that $1 seemed so important. In hindsight, what amazed me was that the buyer was willing to pay anything for the items!

Tagged in: garage sale roselyn
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Recent Comments - Show all comments
  • Michael Gilmour
    Michael Gilmour says #
    Thank you for asking about Roselyn's business. In two words....it's booming! Check out http://kandycakes.com.au/ for some of her a
  • Michael Gilmour
    Michael Gilmour says #
    It doesn't really worry me if they do....it was all tongue in cheek. :-)
Marketing With No Money - Part 4

There’s a saying in marketing that only 20% of marketing efforts are successful. The problem is that no one knows which 20%. It’s applying the old 80/20 rule with a bit of tongue in cheek. In this day of the internet I don’t subscribe to this saying…..so what have I been working on?

Escrow

Over the past week I’ve built a tracking system that will help me work out which marketing effort seems to be more successful over another. This has been going really well and I’ve found some interesting information….but I’m still refining the data as it comes through. What I’d really like to do is tag Amazon so that I can get conversion data…..I’m not sure if this is possible as yet.

As a by-product of my tracking system it has also become a short URL creator. I can do things such as sp4a.com?rid=34 and it will display an image with a URL this long http://michaelgilmour.com/images/banners/2015Year/20141220_battleframe_468x60.jpg This capability is great if you are doing tweets!

I decided to put together a promotional video that is designed to sell Battleframe to the masses. I really want to see if I can put this video out into the mainstream to get a bit of interest for my book. I’m definitely not a Stephen Spielberg but it seems to hang together. Check out what happens after about 30% of the way through….I’d love any feedback….so here it is:

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Tagged in: battleframe marketing
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Personal Musings - Developing an Attitude of Gratitude

Over the years I’ve come across two groups of people. Those that are thankful and appreciative of others and those that aren’t. Having an attitude of gratitude is one of the keys to business as well as life.

There is nothing more sickening then a person that believes the world revolves around them, their needs and their desires. This self-centred approach to life is anything but gracious and loving. They are the true consumers of society. Rather than bringing joy, like a blackhole, they consume the life out of those around them. We all know people like this and I can only pity them as they search in vain for fulfillment in their life.

I was talking to a person the other day and they were moaning and groaning about how they hated their job. To cut a long story short, I politely listened and then said, “Is this the same job that puts food on your table?” They went quiet and then said, “I suppose so.” I then suggested that they be grateful for their job as there are many people that don’t have one.

I saw the same person the next week and they had a smile on their face. I asked them what had changed and they said, “Their attitude.” After talking to each other the previous week they decided to be positive about their job and bring a good attitude to work. Amazingly, the job magically improved and they had a great time each day. They learned to be thankful for what they have.

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Recent Comments - Show all comments
  • Mark Williams
    Mark Williams says #
    Hey Michael, I got to read such a good stuff after a very long time. Thank you putting a smile on my face too.
  • Michael Gilmour
    Michael Gilmour says #
    Thanks for that Richard.
Marketing My Book With No Money – Part 3

Since my last post a few days ago I’ve been trying a lot of different ways to market my book, Battleframe. Please treat this as a case study rather than me “pushing” my product as many of the principles I’m tackling are very appropriate for any business.

I’ve done a lot of things over the past week. For a start I’ve joined a number of forums and taken part in the many conversations. If you plan on doing this then please ensure that you obey the moderators rules about self-promotion as they can be a little testy.

For instance, in one forum I haven’t promoted my book, domain name or anything about me at all. They have a rule that you need to get to 100 posts before releasing anything about yourself. In some ways this makes sense as by a 100 posts you should be pretty well committed to the community by then.

Escrow.com

After a bit of googling around I’ve setup profiles on a number of commercial websites such as goodreads.com. This allows me to interact with new readers and at least be available.

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Tagged in: battleframe marketing
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Marketing My Book With No Money – Part 2

Since I wrote the last article I’ve sold between one to ten copies of my book Battleframe per day. Not bad when you consider that all my marketing efforts have cost exactly zero dollars. So what’s the next steps?

I’m doing a number of things, all of which are important and all are crammed into the time I have available while I keep on working in my company ParkLogic.

Grow the Content

Marketing is useless unless you are also growing the content on your website. You’ll find that michaelgilmour.com is constantly changing and being tweaked with upgraded graphics, new articles, forum posts and anything that would be of interest to a potential reader. I’m also encouraging people to sign-up to the website by providing free maps of key locations from the book, news updates and access to the forum area.

Escrow.com

I’m the first person to say that I’m not an SEO expert but there is one thing I know and that’s Google loves regularly updated content. In fact, I’m a bit of a cynic when it comes to SEO….just give Google what it wants and be done with it!

Tagged in: battleframe marketing
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Video of Seeing Battleframe for the First Time

My wife Roselyn, videoed me opening my box of books and seeing Battleframe for the very first time. If you every want to see raw emotional joy then check out the video. I hope that it puts a smile on your face....you'll see that it did for me.

If you want to pick up your copy in either ebook or paperback formats then go to my authors page at amazon.com/author/michaelgilmour.com

Tagged in: battleframe
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Recent comment in this post - Show all comments
  • Michael Gilmour
    Michael Gilmour says #
    Thanks for that!
My Book, Battleframe, Arrives!

For the past few days I’ve been watching my UPS package traverse the world with the first copies of my book, Battleframe. As I tracked the package I’d say to my wife Roselyn, “It’s in Honolulu!” This was then followed up by, “It’s now in Australia!” and then finally, there was a knock at the door…..

With our son Timothy taking photos and Roselyn on a video camera I slowly opened the box with the order of five books. Seriously, my heart was racing and I felt like I could barely hold the knife to cut the tape!

Seeing the first copy through the packaging on top was nothing short of one of the best moments in my life. Don’t get me wrong, I love ebooks but seeing a physical copy of something that you’ve worked on for so long was awesome! I think that the above photo captured the moment for me when I held Battleframe in my hands for the very first time. I was deliriously happy!

After enjoying the moment with my family I called my Mum and Dad who have both been such a great support in the writing of the book. They were around in about 10 minutes! I kept book number one but I presented my father with his own copy of Battleframe. The first thing that he asked was how far I was through book number two……Dads! LOL!

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Tagged in: battleframe
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Recent Comments - Show all comments
  • Michael Gilmour
    Michael Gilmour says #
    Thanks for that! I did something stupid to the link....all fixed now. :-)
  • Michael Gilmour
    Michael Gilmour says #
    Awesome! Thank you!
  • Michael Gilmour
    Michael Gilmour says #
    Joe, it was an unbelievable experience....loved and loving it!
  • Michael Gilmour
    Michael Gilmour says #
    That's a good point JP! I'm now an author
  • Whizzbang
    Whizzbang says #
    Congrats! I shared this on my Facebook page. Your reaction is priceless and wonderful
  • Michael Gilmour
    Michael Gilmour says #
    Hi Jen, thank you for your wonderful comment. As I said in my post, it was a really special moment.....loving the feeling!
Developing a Domain into a Business - Marketing With No Money

A number of weeks ago I promised to discuss how I was going to market my new scifi book, Battleframe, as a case study for any online business. To make it a little harder I’ve decided to not spend any cash on advertising other than from what my book brings in….this will mean that I’ll need to do some creative thinking.

Friends and Family
When launching any new business the first port of call is to sell your product or service to friends and family. Some people feel a little guilty about doing this but I personally believe that if you’re part of a family then you need to support one another.

For example, my brother launched a wine importation business and I was one of his first online customers. So in launching Battleframe I contacted my family and hit them up to buy my book!

Escrow.com

Wider Business Contacts

Each one of us has developed a network of colleagues that are just looking for an excuse to help you out. When you’re launching a new business or product this is the group that will cheer you on and often provide some very sage advice.

One of the great things about the Internet and the domain industry is that over the last fifteen years I’ve developed a huge network of friends all over the world. I count them as friends because I would like to think that our relationships have transcended just business.

So what have I done so far? I’ve let everyone that pays attention to my linkedin, facebook, google+, twitter and my blog know that I’ve just written a science fiction book. The result is a lot of congratulations combined with some sales.

I must admit that the flood of good will towards me has been really humbling. I would really like to thank everyone for their good wishes. Thank you, thank you and thank you yet again!

Tagged in: battleframe marketing
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Recent Comments - Show all comments
  • Mark Williams
    Mark Williams says #
    Cheers on your release Michael.
  • Michael Gilmour
    Michael Gilmour says #
    Thank you Mark!
  • Michael Gilmour
    Michael Gilmour says #
    Many thanks for your kind thoughts and ideas about marketing Battleframe. Thanks for your thoughts on the commenting process.....