Blog Entries

Saturday Musings - A cold and a plane

Whizzbang

The last two weeks have been good and bad. The bad was getting sick for about 4 days with only enough energy to push the channel button on the remote control. I think that I now know everything there is to know about World War II from the History channel and no myth has gone "unbusted" by the Mythbusters.

The [...]

Part 5 - Google's quest for traffic

Whizzbang

This article continues immediately on from the first 4 parts that may be viewed via the following links.

Part 1 - Google and trhe domain industry

Part 2 - Google andthe quality myth

Part 3 - Smartpricing traffic

Part 4 - Google, TV and Analytics

My theory is that as Google has shifted gears to increase their revenue line through expanding the volume of traffic. It's unlikely that they will be able to [...]

Part 4 - Google, TV and Analytics

Whizzbang

This series of articles continues directly on from one another. I would encourage you to read the prior articles before this one.

Part 1 - Google and the domain industry

Part 2 - Google and the quality myth
Part 3 - Smartpricing traffic

So if Google has created the perfect system for manipulating traffic and advertisers then why have they been lowering their margins? The first thing to realize is that traffic is a finite [...]

Part 3 - Smartpricing traffic

Whizzbang

This article continues directly on from the Part 2 in the series on Google and the domain industry. I would highly recommend that you read these articles prior to this one.

Since Google is really smart what they now introduce is a concept known as "smart pricing". Google really doesn't want to lose the good publisher to a competitor as we have seen they've become a real money earner for Google. So that this doesn't happen they "smart price" the t [...]

Part 2 - Google and the quality myth

Whizzbang

This is part 2 in the new series on what are the changes occuring in the domain industry and how Google in particular is controlling the landscape that we all work in. It continues directly on from part 1.

For example, the online games vertical may have a maximum profitable bid price for advertisers of $1 per click. If an advertiser [...]

Part 1 - Google and the domain industry

Whizzbang

For the past few days I've been trawling my way through global Internet reports, advertising reports and through the last five years of Google annual reports. In fact, I think that I'm nearly reported out.

After reviewing the recent Google quarterly report it can clearly be derived that Google is continuing to adopt a very aggressive strategy of cutting off Internet traffic from competitors. Since the beginning of 2006 Google has been progressively reducing its network [...]